http://www.underconsideration.com/brandnew/archives/too_urban_urban_outfitters.php
UO constantly re-brand themselves subtly to keep upto date and fresh with the current style of design.
Contributed by Stuart Reed who oversees design, identity and branding for Urban Outfitters Europe.
Urban Outfitters has an incredible lifestyle concept which is a reflection of the way our customers shop, their wardrobes and their lifestyle objects. As we believe in the honesty of that concept it is important that we as a company, constantly evolve to reflect these changing needs. The brand message follows this evolution, and as such Urban Outfitters completely rebrands itself every six months (as a minimum). Everything is refreshed, from logo, to bags, to point of sale to the store environment and it’s an exciting environment to be in. I have been producing and working on these designs for 11 years and you can see the many changing faces of this concept on my site
http://www.stuart-reed.com.
The logo designs you see here were produced for the Spring/Summer campaign for 2011 and were a return to the more tactile and hand-drawn roots of Urban Outfitters. The hand-rendered elements grew from sketchbooks and collaborations within the team, through test stencils and window treatments to the finished articles sent with direction across the 22-store European network, where they were painted directly onto the glass by our multi-talented store display teams.
Keep a lookout for the great Autumn/Winter stuff on it’s way early- to mid-August at your nearest Urban Outfitters.
http://identitydesigned.com/urban-outfitters/
