Evaluation

Looking back at the module I can confidently say I thoroughly enjoyed the whole experience, unlike other modules where I had a negative outlook on my skills and future this module has really made me into the confident designer I am today. Within this module my confidence and enjoyment has grown as I have started to understand where I fit in to the creative industry and what it is I have to offer. This has definitely improved through studio visits, portfolio surgeries and interviews, things that at the start of the module I would have had no confidence to do at all. I am know very proud of the work I am creating and can see how much I have developed not just physical skills but my knowledge and understanding developed through thorough research and investigation into branding. It took some low points in the last module that really made me question myself and my place on this course to make me realise how much I enjoy it and why I am here. So the beginning of this module got off to quite a slow start due to this.

This module has been one of the most rewarding for me, I have gained 2 x 2 months paid work placements with Love – Manchester, Thompson Brand Partners, 2 weeks at Vast and Winning the Sh! Awards and a 6 month paid placement. It has really given me great confidence and the ability to see beyond this course and into my future. This has helped when selecting briefs as I know what I want in my portfolio, a strong branding portfolio fully covering all creative and interactive promotion and experience. Creating an ‘Experience’ for a brand has become the key to my work, story telling through graphic outlooks to communicate the philosophy of the brand to the consumer. I love looking at the detail in promotion, how consumers can engage with the brand and what it can offer them. This was picked up on in my portfolio when approaching companies and is a unique skill a have to offer. I found that I love working with ideas, campaigns and concepts anything thought provoking and highly creative that can break the boundries of the the standard promotion I want to be part of.

Within this module I have made full use of all the facilities in college which was part of my SOI, this wasn’t necessarily intentionally but was a way of creating professional pieces of design which I felt was lacking in my portfolio. Screenprinting, lasercutting, digital print and woodwork have all helped me explore promotion further and has meant my projects weren’t limited to printed media. I loved getting stuck into these workshops as they are so rewarding to see the finished design.

Working with Lauren Carande – Brief 2 Fashion Branding meant that I was in contact with printers, stockists etc which was a great opportunity for me to expand my knowledge on printing for large scale work which has put me in good stead for future work. It was really rewarding to see my branding designs on such an amazing collection of clothing, I feel privileged to have worked with Lauren as we have had a great working relationship.

Working with Jonny on the Crossover brief was excellent and definitely the best brief throughout my time here on the course. We worked exceptionally well together sharing all the work load and this resulted in a fully branded project covering all aspects.

The Waterstones brief was quite disappointing as I ran out of time to expand this futher but my pitch won the 2 month paid placement so it was definitely worth doing and documented my ideas well.

I have also fully branded myself as a designer and got my work out into the creative industry through my own website, Behance site, portfolio and contacting companies. Something I would have previously found extremely daunting but now love showing my work to people.   

I feel that my documentation through blogging has let me down within this module as I got so into the projects that I ran away with the production and lost track of my blogging. Apart from this my time management has improved a lot as I had placements and studio visits to fit in so I had to be very strict with my organisation which has paid off.

Although the last three years on this course has developed my skills and understanding it is this last module that has really shaped me and allowed me to create my own individual practice. I feel prepared and excited to step out into industry with a thoroughly creative portfolio, great advice from tutors, peers and designers and a positive outlook on my future.

Brief 7 - End of Year Pitch EVALUATION

Open publication - Free publishing

DESIGN CONTEXT finished publications

My design context is split into 5 seperate lookbook style publications, each one based on a different fashion brand. The brands that I have chosen are Levi's, Ted Baker, Topshop, Nike & .... I have chosen these brands to show a range of fashion labels, showing the designers and creatives that are part of building their brand. Investigation stationary, packaging, store experience, lookbook publications, web and campaigns. This has been an ongoing investigation and has helped me understand how to design for different brands.

LEVI'S STRAUSS

Open publication - Free publishing

The Levi's lookbook was designed to look like a newspaper, A3 format on newsprint stock, double sided with a red stitch to match the Levi's stitch. I used a newsprint style to reflect the Levi's heritage and show the traditional values of the brand.

TOPSHOP

Open publication - Free publishing

Open publication - Free publishing - More dc

The Topshop publication was based on a contemporary design with an A5 publication of images and a smaller A6 publication that intertwines through the book with informattion relating to each page.

TED BAKER

Open publication - Free publishing - More dc

NIKE


 

Brief 5 - Waterstones - EVALUATION

Open publication - Free publishing

This project was for a pitch for Love to win a 2 month paid placement. I had 2weeks in which to prepare a pitch to present to them. Although with the work load I only spent a week on this project. Andy Lodge gave me some good advice on how to make a professional pitch and how Love pitch to clients which really helped to get an insight into how to visualise my ideas. I wanted to extend this brief further for my FMP but unfortunately ran out of time!

Although on a postive note I won the 2 month paid placement :) yey so it can't have been to bad.

Making topshop book

Photo's of Crossover project.

 

Me and Jonny wanted to make sure our photo's did our project justice so we used Kim's hot shoe flash which really brought out the best in the colours and detail of the project. Photographing on light grey as I felt my previous photo's on black darkened the whole project.

We took photo's of each seperate part of the promotion and how they worked together.

We're extremely happy with the quality of the photo's and compostitions.

Design for ted baker

Outer wrap for 3 tier whisky bottles

Brown paper with feather print, wrapped up with rustic string and a wooden and photo tag

sticker for the cork top

cut out of gold vinyl into a halo ring shapre to continue with the idea of angels

Other t-shirt designs SON

Earlier on in the project I designed a range of t-shirts but only went ahead with one design as this brief is more about the range and its overall look than individual items.

Casual Range


Elite Range

Spraying the bottles

Spraying the set of 3 bottles to make it appear that the whisky is evaporating and being taken by the angels. Spraying the bottles lightly at the bottom and more heavy as it works up.

T-shirt & Tote bag designs

A few designs for t-shirt prints and tote bags for promotional items to buy at the event.

Open publication - Free publishing - More brief 4

T-shirts baught:

Today I bought a range of t-shirts both male/ female in white/ grey and as close to the neon salmon as poss this gives us a range to play with.

Making Lauren Carande Swing Tags & Packaging

Lots of hands on neat crafting on a large scale!

20 x swing tags

20 x fold outs

1 x bag packaging etc

 

Baught my own Gold vinyl to make a sticker for Lauren's bag. Had to make the logo pretty big so it would cut it... still bodged up in places but its come out pretty well!

Cutting all 20 swingtags

20 fold outs!

Whisky Menu's

I wanted to continue the promotion by creating a menu for Whisky Drinks... Like the bottles this menu is based on sharing with the menu physically fit into 3 menu's .

-A cocktail menu showing women had to drink whisky and how they can be shared in cocktails and taster packs.

-Another spread seperate with info of the Angels Share distilleries.

-Tiny book on Secrets of Whisky. 5 points why women should drink whisy!

Receipts

In my final crit it was mention to make real receipts for the story of now and lauren carande projects as I had made receipt cards... here are my designs for each based on a normal receipt style.