This is the company that have set the D&AD Whisky brief, I thought I'd have a look at the work they do to get an insight into their background. They have done a lot of branding and packaging projects for alcoholic products each with a strong concept.
A lot of their work is for luxury brands and use numerous printing process and special printing techniques such as embossing/ debossing, foil blocking, use of numerous materials - wood, leather to show the luxury aspect of the brand.
Investigating how typeface can be used to create a luxury brand.
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