The idea chosen in the crit to continue with was the whisky to be marketed as an 'experiment' for women. After researching women's views on Whisky and how they have become a growing generation of whisky drinkers, I found that women are more likely to experiment and try different tastes to find the one which best suits them, also how the woman's palette is more delicate to these subtle changes in the flavour of the whisky.
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