Overlaid Type on Image
I took my initial designs to a meeting with Lauren and showed her a context publication I had put together to show ideas of stock, colour, format etc. to get her general ideas of how to take the project forward.
The feedback from Lauren was great, I was abit worried initial (as always) but it was excellent to hear such positive feedback and know that we're both thinking on the same level. She selected these two brands to go forward with (see below), I was unsure whether colour should be introduced at this stage but she was very clear that her branding was only black and white very clean. Although for the Electro Static branding we will introduce colour on tags, lookbooks and promo material as this will reflect the nature of the collection, bursts of colour. Lauren showed me developments in her work where she had started introducing gold beading, we discussed using gold foil over imagery for the electro static logo.
Although Lauren liked the Lauren Carande branding in Aural Light (see pub above) she liked the clean sophisticated nature of this logo, I advised her that this logo would be better as it would be applied to all of her ranges as an over-arching brand. Where as with each individual collection we could be more creative and it could reflect each collection.
For our next meeting 20/02/12 she would like more variations of the two logo's to make final decisions before hand in on Feb 27th, also after the next meeting I will have to chosen logo's to go ahead with ideas and variations for swing tags... this will include lots of testing, samples of stocks etc to bring with me to the 27th feb meeting.
Both logo's will be applied to business cards further to the end of the project where she would like her final product shots on the card too.
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