Allsaints established in 1994 as a menswear brand
wholesaling to the likes of Harvey Nichols, Harrods and
Barneys New York and Japan, solidifying a name for itself
amongst style conscious shoppers as the first stop for
design led fashion that never follows trends.
In 1998 Womenswear was born directly out of the expanding menswear collection of sharp tailoring, fine knits and the signature washed leathers; injecting sexiness into the "boyfriend" wardrobe.
On Allsaints day, November 1st 1997, Allsaints opened their first standalone store in Fouberts Place, off Carnaby Street, presenting the complete menswear collection for the first time. The store has now been expanded and completely renovated to reflect the original character of the building and its location. This style now features across all stores, the intention being to create totally different looks for each location, so that Allsaints retains an independent, non- corporate image.
From the outset Allsaints has had a long standing history of collaborating with and supporting the cream of the music industry; U2, Stereophonics, Kelis, Robbie Williams, and Kings of Leon were amongst the first artists to work with the brand. As a testament to our dedication to music the brand hosts its own underground AllMusic parties throughout the year as a showcase for the ever emerging stock of British talent.
The brand has now built a portfolio of 25 standalone stores and 34 concessions in key cities nationwide with three international stores amongst them.
Allsaints stands for being a brand leader; our mission is to create a brand that blends culturel, fashion and music into a potent formula of desirable clothing that expresses individuality and attitude.
In 1998 Womenswear was born directly out of the expanding menswear collection of sharp tailoring, fine knits and the signature washed leathers; injecting sexiness into the "boyfriend" wardrobe.
On Allsaints day, November 1st 1997, Allsaints opened their first standalone store in Fouberts Place, off Carnaby Street, presenting the complete menswear collection for the first time. The store has now been expanded and completely renovated to reflect the original character of the building and its location. This style now features across all stores, the intention being to create totally different looks for each location, so that Allsaints retains an independent, non- corporate image.
From the outset Allsaints has had a long standing history of collaborating with and supporting the cream of the music industry; U2, Stereophonics, Kelis, Robbie Williams, and Kings of Leon were amongst the first artists to work with the brand. As a testament to our dedication to music the brand hosts its own underground AllMusic parties throughout the year as a showcase for the ever emerging stock of British talent.
The brand has now built a portfolio of 25 standalone stores and 34 concessions in key cities nationwide with three international stores amongst them.
Allsaints stands for being a brand leader; our mission is to create a brand that blends culturel, fashion and music into a potent formula of desirable clothing that expresses individuality and attitude.
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