Superdry

Our History.

SuperGroup began with the founding of Cult Clothing in 1985 by Julian Dunkerton and a former business partner. The original Cult Clothing store in Cheltenham led to the creation of others across the country, many of them in university towns.

In 2003, Julian joined forces with designer James Holder who had previously founded the Bench brand, to develop and create a new in-house brand and Superdry was born. The Superdry brand has since gained both recognition and popularity in the UK and overseas and underpins the growth of the business.

Following the successful introduction of Superdry into Cult Clothing stores a second store format, branded as Superdry and dedicated to selling Superdry products was launched in 2004. Recognising the potential of the Superdry brand at home and abroad, and with the introduction of a new partner, Theo Karpathios, the Group’s UK and international wholesale business was initiated.

In March 2010 the business undertook a successful flotation on the London Stock Exchange to launch the next stage of its global growth and expansion.

In February 2011 SuperGroup announced the acquisition of its France and Benelux franchise and distribution partner, CNC Collections BVBA (SuperGroup Europe BVBA), assisting SuperGroup to further accelerate its European franchise rollout. Today, Superdry is sold in over 91 countries across Europe, Asia, Australia and the Americas. Additionally, the business has developed a Superdry concession model in House of Fraser department stores. Together with SuperGroup’s other own brands, 77Breed and SurfCo California, the Superdry brand now dominates the Group’s retail sales.

PUBLISHED : 30 JANUARY 2012 17:15