Ways to make this brief more substantial:
Create brands for 4 collections for Lauren, I know she has done previous collections so I can base them on all of these. I need to look past the logo and identity and create full brands looking into the concept of each of the collections.
-logo
-tags
-packaging
-in store graphics
I've just asked Lauren if I can use her previous collections as part of this and she is more than happy for me to use them!
4 Collections:
-Electro Static (Current) A/W 12
-Wonderlab S/S 13
-The Story of Now S/S 12
-Daize S/S 12
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