Wednesday, 29 February 2012

RE-WRITE OF BRIEF

BRIEF 1 -WHISKY D&AD

Concept:
xxperiment- the new generation of whisky

Deliverables:
-Logo of brand
-Main bottle and packaging
-Pack containing 5 tester bottles of Whisky, different flavours
-5 Labels for Whisky bottles (Range)
-Whisky cards- cocktail drink experiments
-Events
-Dispenser for bar
-Taster cards, review cards
-Info about Whisky science behind it.
-Taste wheel

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