Oscar-ready Design
We’ve been working with Hyde Park Picture House for almost 5 years to deliver a super cool brand across all marketing touch points. Good brands constantly evolve, and before the 2010 Autumn film season, we reviewed and re-designed the Hyde Park Picture House What’s On programme.
Something must have worked because the February-March edition features this new style of a vertical 3 column layout, widened type palette, and 2-colour print for that extra edge. There are fantastically whimsical illustrations peppering the brochure by Kristyna Baczyski.
Behind the scenes: The making of an exhibition identity
We were commissioned to create the exhibition identity, integrated marketing campaign and merchandise for the latest major exhibition at Henry Moore Institute – Undone: Making and Unmaking in Contemporary Sculpture. Drawing reference from the exhibition theme, and the nature of the works of art, we took a 3-dimensional, handmade approach to the creation of the exhibition and campaign identity.
Alternate Gothic was our chosen typeface for its strength in legibility outdoor, and after experimentation with textiles, wires, and sellotape – black electrical tape became our media of choice to create the letterforms. We used the very fantastic Photolink photography studio in Manchester for our shoot, and armed with forty rolls of tape, cameras, video recorders, and a stunning acid green paint palette, we set about making the 3D identity, piece by piece. After 7 hours of hard graft and craft, we got the shots we were after, and these photos and video give you some insight into the process involved to achieve the end results.
The simple pencil mark
We like to share, so here’s a little snippet of insight into our most recent work with the Henry Moore Institute…With this site specific installation, no-one (not the client and certainly not us) knew what Alan would create for this exhibition, so the questions of what we could do for the marketing campaign was pretty much wide open. All we did know, was that this was pretty special – a world renowned artist and a finite experience that would literally be painted over come May.
We met with Alan a few times to get to grips with his art and to seek inspiration for the campaign. On our third meeting, he casually drew a few pencil marks on a scrap of notepad and unbelievably passed them across the table to me (yes, I do still have this original piece of art and no, I won’t be parting with it on eBay).
This gave us a starting point…marks from the artist which we could play with, and use to provide windows for an imaginative copy-based campaign. I’ll let you judge the results for yourself, but it seems to have done the trick as more visitors have been drawn into the space.
This gave us a starting point…marks from the artist which we could play with, and use to provide windows for an imaginative copy-based campaign. I’ll let you judge the results for yourself, but it seems to have done the trick as more visitors have been drawn into the space.
Catch this exhibition before it closes (and gets painted over) on the 2nd May 2010!
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