Basics 029, the menswear brand were launching their own brand of
fashion briefs. And for this, they wanted to create a stand out
packaging that was different from the mundane packs that innerwear
usually come in, and one that broke the usual pattern in the retail
industry.
Briefs play a significant part in a man's attire, as it covers one of
the most vital and delicate organs on his body. And yet, the importance
of good underwear is universally ignored. To highlight this fact, we
went for a quirky analogy comparing the male anatomy to something that
is equally fragile: eggs. Combining this with trademark Basics 029 wit,
we created a packaging that gave the men something more than the
conventional square boxes usually seen in their category.
Designed by
Happy Creative Services, India.
I want to create funny names on the tags and packaging for the clothing like these ones above.
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