Five Ten is one of the top brands of climbing shoes.
"My goal was to design a shoebox that would be a better user experience and would better reflect the brand. There is a lot of photography on Five Ten’s website. I wanted to take this idea and apply it to the box design. The photography incorporates both outdoor and indoor climbing, so no one is left out. The pull out drawer function also gives a fresh take on the typical shoebox. Leave No Trace policies are also something I wanted to push in this project. Leave No Trace gives tips on how to clean up after your climbing day and not to disrupt or litter the environment. This is the reason why there are no people climbing on the box."
The inside drawer was screen printed with the logo, rock texture and tagline, “Brand of the Brave.” This way even when the drawer is pulled out it doesn’t take away from the design and look like plain cardboard. The pull strap for the drawer is a fabric loop that reflects the fabric loop of a climbing harness. Also incorporated in this package design was a brochure. In the brochure the Leave No Trace policies are better explained, as well as information about the company itself.