Showed Si designs for Whisky- xxperiment idea.... he prefers the blending of mountains and interesting packaging concept involved. xxperiment too cold, masculine and worlds away from whisky- which is what i thought i should go for but i need to make sure it still connects with the idea of whisky and appeals to women.
I like the mountain range idea for the packaging.... need to look for some more feminine names to use. Addressing 'blend' and whisky terminology
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