Briefs crossing

The Story of Now & Wonderlab which I was going to use as collections are now developing into full branded experiences... therefore I will use these two collections and make them retail brands for Brief 3

Brief 2 will now look solely at designers collections producing:

-Branding & stationary

-Swingtags/ labels

-Lookbook

-Invites and posters to catwalk shows.

This will focus on printing techniques, luxury, Stocks, formats/

other collections to use have been taking from VOGUE 2012/13 fashion looks

where as

Brief 3 will look at the branded experience:

Same as above but more importance of developing the CONCEPT throughout the store and all promotion to create an experience.