Daniel Weil likes to take overexposed objects and look at them afresh.
His latest design for cashmere label Oyuna is Cashmere To Keep, a
gusseted container bag with a folded closure that is secured with
elastic. The shopping bag format has been automatically produced for
over a century but Cashmere To Keep reinvents that format, removing
handles and adding a foldover crease, allowing customers to open and
close it like a box but carry it underarm like a bag. The crease is
angled to reflect the angle of the ‘y’ on the Oyuna logotype. Cashmere
To Keep is being made in different sizes to fit accessories, fashion and
home products and its design elevates humble packaging from something
to be thrown away to something to be kept.