IYA have created a strong visual identity for the Hudson interiors.
The starting point is a physical window into the exhibition space
which guides visitors into the stand. A family of furniture pieces was
designed using domestic and industrial influences. These can be used as
individual pieces or grouped in various combinations to create flexible
displays for any space.
Designing a system which is both flexible and functional was really important but we didn’t want to have a typical retail atmosphere, opting to develop a warm and inviting environment which is timeless.
The stand has a modern, eclectic feel with materials including black steel, teak and a door from Morocco which was constructed into a steel frame to make the central meeting table.
The branding was a mix of 2D posters and 3D letters with a mood wall of collectables to express the Hudson brand.
Build: Ginger Projects
Designing a system which is both flexible and functional was really important but we didn’t want to have a typical retail atmosphere, opting to develop a warm and inviting environment which is timeless.
The stand has a modern, eclectic feel with materials including black steel, teak and a door from Morocco which was constructed into a steel frame to make the central meeting table.
The branding was a mix of 2D posters and 3D letters with a mood wall of collectables to express the Hudson brand.
Build: Ginger Projects
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