WE ARE USEFUL -STUDIO

69-85 TABERNACLE STREET, LONDON EC2A 4BD
+44 (0) 207 553 7337 / STUDIO@WEAREUSEFUL.COM


USEFUL IS A LONDON BASED CREATIVE AGENCY
PROVIDING ART DIRECTION, ADVERTISING, BRANDING, EDITORIAL
DESIGN AND PUBLISHING FOR THE FASHION INDUSTRY.

WORKING ACROSS A BROAD RANGE OF DISCIPLINES INCLUDING
PHOTOGRAPHY, DIGITAL MEDIA, FILM AND PRINT, WE HAVE
COLLABORATED WITH OUR NATIONAL AND INTERNATIONAL CLIENTS
TO DELIVER A STRONG, CONTEMPORARY BRAND IMAGE.

INVENTIVE AND CURRENT, WE WORK WITH NEW AND
ESTABLISHED ARTISTS, WRITERS, AND PHOTOGRAPHERS
TO BRING INNOVATIVE SOLUTIONS TO EVERY BRIEF,
ENABLING OUR CLIENTS TO STAND OUT IN THEIR MARKET.

Lotta Nieminen

• A N N A   M U N   O L L A   —   E X H I B I T I O N   I D E N T I T Y
• Exhibition identity for the Annantalo Culture Center in Helsinki.
  Anna mun olla (Let Me Be) showcased art about and by disabled people.
  In collaboration with Mikko Luotonen. 2008.
• 
• 
• 
• 
• 
• 
• 

Candela Brand Book

• 
• 
• 
• 
• 
• 
• 
• We created a brand book for Candela to submit to the CFDA/Vogue Fashion Fund competition based on Candela’s Fall ‘10 collection and imagery.
  
  

Òptic

• For Òptic, an optics placed in Platja d'Aro, we redesign their identity, which had a conflict between the image that was projecting and the high price and quality of the products that were selling. The identity focuses on simplicity and elegance by the use of black and white, combined with a neutral typeface where the accent of the "O" was modified to turn the letter into a lens.
• 
• 
• 

NYNE Clothing Brand Campaign Design

• Poster & Postcards 
• NYNE is a Hamilton based clothing brand that is stocked in 30 boutiques around New Zealand. Asymmetric shapes and fluid fabrics lend themselves to an uncomplicated layering of pieces. Collections are highly tactile, using tonal colour and texture to create a distinctly moody aesthetic and a skillful blend of contrasts – hard vs. soft, light vs. dark.
  
  For this project we were given the brief of creating a new campaign name, campaign poster, lookbook Poster and four postcards for the 2010 summer range. We were given NYNE's Logo and the exclusive use of their photographs to work with.
  
  The campaign name 'Simply Deconstruct' was based on the seasons clothing having very simple pieces, but in a very modernist, deconstructed way. This inspired the design concept of chopping up the photographs in a simple grid and arranging them in a deconstructed layout. I chose to maximise negative space in my designs to keep within the feel of NYNE's existing branding.
• 
• 
• 
• 
• 
• 

Bemavy Fashion Clothing

• 
• 
• 
• 

HAJDU ANETT

• Project: A young fashion designer girl's identity design and the 2011-12 Autumn-Winter Accessoires Collection's packaging design.
  
  Anett Hajdu's Accessoires Collection Concept: In the chaos caused by contemporary and eclectic fashion trends, it is a pleasant feeling to turn toward to the style of puritanism what inspired by the nature and people costumes who are living with the nature. People and their everyday objects, animals and the atmosphere around the Arctic Circle provided a starting point for this design collection. Every single bag contains a unique individuality in hidden leather-jewels that helps us to perform as a part of the pure nature. These bags reveals the hidden animal from us.
  
  All the bags are made of cow leather.
  
  The packaging concept fits for the main design theory. The casing remind us for the meat industrial wrappings, the hunter accessories as well as a little skandinavian sense.
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
•