Tuesday, 10 January 2012


  • For Òptic, an optics placed in Platja d'Aro, we redesign their identity, which had a conflict between the image that was projecting and the high price and quality of the products that were selling. The identity focuses on simplicity and elegance by the use of black and white, combined with a neutral typeface where the accent of the "O" was modified to turn the letter into a lens.

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