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BA
(Hons.) GRAPHIC DESIGN
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LEVEL
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06
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Module Code
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OUGD303
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Outcomes
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1
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Module Title
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FINAL
MAJOR PROJECT
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FINAL
MAJOR PROJECT
STATEMENT
OF INTENT
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Name: Stephanie Oglesby
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Blog Address: http://s-oglesby0912fmp.blogspot.com/
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Rationale
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‘A conceptually driven
practice investigating mainly into fashion brands but also looking at
branding for luxury food and drink, with a focus on print promotional
material such as packaging, POS and publication.’
Although
my practice is designed mainly for print I will make proposals for web and
digital media to show how brand can continue through all media. I would like
to undertake a project that shows the more cultured side of fashion such as a
branding etc for a fashion show, this would fit nicely with my rationale but
also give me a stylish and professional piece for my portfolio.
I want
a portfolio that shows a passion in the retail industry in particular fashion
and food branding, the way in which I go about addressing each brief will be
different and therefore show a range of skills and approaches to work. The
approaches chosen will be derived from the brief and will be the most
successful ways of solving briefs. I will explore a range of different styles
of brand personalities for different target audiences showing my ability to
produce work for different labels, I don’t want to be seen as a one trick
pony.
I want
to explore concepts for brands and create a story for the consumer to buy
into, this will be done in experimental, individual ways.
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Subjects / Themes
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GENERAL
THEMES:
Brand
Personalities/ Concepts
SPECIFIC
SUBJECTS:
Trend
Brands Vs Luxury/ Label Brands
Boutique
Vs High St
Store Experience
Consumer
Interaction
Emerging
talents of culture industry
-Fashion
Designers
-Art
-Music
Luxury
Food Brands, Conceptual food brands
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Design Disciplines / Creative Development
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I
really enjoy branding and continuing the brands personality through numerous
media and promotional material, this will be a large part of my FMP module
exploring this further in retail brands especially fashion and food sectors.
Experiment with packaging, looking into making it more interactive and
concept driven, this is something I touched on in the last module but ran out
of time to explore it thoroughly. Last module I really enjoyed making my own
typeface to create an identity for a fashion brand and this is something I
liked to continue into my FMP. I realized that image really isn’t a skill of
mine so I’d like to focus type and patterns instead to create visuals with, I
want to be more experimental with applying type to existing images or
photography taken myself. I had produced my first publication in OUGD301 for
a fashion look-book although I found it quite challenging I found that it
looked professional and I felt that I had learnt a lot from stepping out of
my comfort zone.
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Practical Skills / Workshops – what, why and when?
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I
really enjoy branding and continuing the brands personality through numerous
media and promotional material, this will be a large part of my FMP module
exploring this further in retail brands especially fashion and food sectors.
Experiment with packaging, looking into making it more interactive and
concept driven, this is something I touched on in the last module but ran out
of time to explore it thoroughly. Last module I really enjoyed making my own
typeface to create an identity for a fashion brand and this is something I
liked to continue into my FMP. I realized that image really isn’t a skill of
mine so I’d like to focus type and patterns instead to create visuals with, I
want to be more experimental with applying type to existing images or
photography taken myself. I had produced my first publication in OUGD301 for
a fashion look-book although I found it quite challenging I found that it
looked professional and I felt that I had learnt a lot from stepping out of
my comfort zone.
I would like to use more print workshops to experiment
with print methods and finishes to achieve a professionalism to my work, I
want to step up the overall appearance of the work I’m producing especially
when undertaking briefs for luxury products and high end labels they need to
communicate the idea of quality and superiority.
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Brief 1: Waven
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Deadline
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3 Weeks
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Rationale:
To brand a new denim company, highly conceptual based on
Scandinavian Design and idea of Waven with a Swedish ‘O’, logo, labels,
packaging, denim range, lookbook, store touchpoints.
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Brief 2: Design
Bridge– Branding and Packaging Whisky
(D&AD Comp Brief 9/3/12)
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Deadline
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9/3/12
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Rationale:
Explore luxury products and packaging and the food
industry, building a story and concept for the product and explore how the
idea of luxury can be created through special printing techniques and stock
quality.
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Brief 3: 4
small branding projects for Fashion Students
(Live)
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Deadline
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Ongoing Each project 2days quick turnover
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Rationale:
Create a range of Identities for emerging fashion
designers, showing a diversity between each brand to show
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Brief 4: Branding
for Exhibition/ Event (Collab)
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Deadline
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2 Week
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Rationale:
Collaboration
with Jonathon Finch. Experiment with the concept of a brand, how it can be
promoted in an individual, exciting way, not the norm- innovative
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Brief 5: Swarovski YCN
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Deadline
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30/3/12
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Rationale:
Fulll marketing to reach new younger audience Inc. POS, Packaging,
Ads, Campaign.
Work with existing brand
(YCN Comp Brief)
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Contextual references / Designers / Studios / Companies
(specific)
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One Trick Pony
Pentagram
Vast Agnecy
Elmwoood
The One Off
Planarama
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RESEARCH ACTIVITY
LOVE CREATIVE- Manchester
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Deadline
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Feb Reading week
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Details
One week placement,
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RESEARCH ACTIVITY:
Creative Retail Store teams
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Deadline
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Details
Urban Outfitters, Topshop
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RESEARCH ACTIVITY
Visual Merchandiser Leeds
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Deadline
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Details
Work with a visual merchandiser for a couple of days, ask
questions
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RESEARCH ACTIVITY
Elmwood
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Deadline
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Details
Show portfolio and hopefully get a week placement.
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RESEARCH ACTIVITY
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Deadline
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Details
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BIBLIOGRAPHY
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BOOKS / TEXTS
- (Harvard Refernced)
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No Logo- Naomi Klein,
Brandscaping,
Retail Graphics,
Retail Therapy,
Conumer Pyschology,
Why We Buy- The Science of Shopping
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MAGAZINES / JOURNALS / ARTICLES – (include publication
date and details)
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ON LINE REFERENCES
/ WEBSITES / ARTICLES (include specific urls)
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OTHER REFERENCE MATERIAL (Films, events, exhibitions,
conferences)
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Local exhibitions for emerging talents, these could
include retail stores, pop-up shops, restaurants and bars ie/ Urban
Outfitters, Nation of Shopkeepers, Paper Scissors Stone.
Fashion Events, store openings, catwalk shows.
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Action Plan – use this section to identify specific tasks
that you need to complete in order to resolve the brief.
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Brief
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What do you need to do?
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Deadline
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1
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2
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3
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4
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5
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6
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7
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8
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9
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10
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