IDENTITY DESIGN FOR A JEWELLERY MAKERS -LUXURY BRAND
We wanted to reinforce the unique nature of their brand; in particular the way they design their pieces. Max trained as a furniture designer and thinks about creating jewellery in a very non-traditional way. We researched all sorts of existing jewellery brands and felt like the Guy&Max identity should lean more towards fashion than the more traditional jewellery set. This opened the door to other creative innovations like the collaboration with Jason Tozer. He created sumptuous images that don't show the jewellery at all, but instead reflect Guy&Max's collective passion for both creativity and diamonds.
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