Sunday, 22 January 2012

Pure Magenta

Project Information

Logomark and beauty collateral designed for Urban Outfitters debut makeup line, UO Make–Up. The brand identity is based off elements of iconography in beauty editorial—formally displayed as a makeup blob, and graphically utilizing elements of a deconstructed face. The identity is meant to subtly complement UO's products so graphically each may take on its own voice, but together act apart of a greater whole.

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