http://www.puremagenta.com/
Project Information
Logomark and beauty collateral designed for Urban Outfitters debut makeup line, UO Make–Up. The brand identity is based off elements of iconography in beauty editorial—formally displayed as a makeup blob, and graphically utilizing elements of a deconstructed face. The identity is meant to subtly complement UO's products so graphically each may take on its own voice, but together act apart of a greater whole.
Logomark and beauty collateral designed for Urban Outfitters debut makeup line, UO Make–Up. The brand identity is based off elements of iconography in beauty editorial—formally displayed as a makeup blob, and graphically utilizing elements of a deconstructed face. The identity is meant to subtly complement UO's products so graphically each may take on its own voice, but together act apart of a greater whole.
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