Ideas for Design Context chapters

'A conceptually driven practice investigating luxury and trend retail branding with a focus on promotional material.'

1.                                    

2. Trend and culture for contemporary branding
-how trends have influenced design used for retail
-Trend brands supporting artists/ music new culture/ sponsorship of events.
-Use current design trends, upto date style.

Brands to investigate
-Topshop
-Urban Outfitters
-American Apparel

3. Print and Processes for luxury branding
-Stocks
-Special processes

Brands to investigate
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4. Promotional Outcomes/ Retail Outcomes
-Investigation into experimental ways of promotion
-In store
Packaging, tags/ labels, signage, POS, wallpaper
-Out of store
Web, lookbooks, mailers, events,

5. Events and exhibitions