Saturday, 21 January 2012


  • Analysis — The Costa Chica concept is closely related to that of its older sister Costa Nueva, a fresh seafood restaurant from the Mexican Pacific Coast. The restaurant itself is a more practical and simple version of its older sibling.

    Concept — The visual language for Costa Chica derives from the same guiding concept, which emphasizes the freshness of ingredients and gets you as close as possible to the sea without actually being there.
    Identity — By applying graphic elements in smaller amounts, each one of them acquires a greater importance within the visual composition, a direct analogy of the simplicity, freshness and practicality of Costa Chica.
    Actions — Branding, naming, print and web advertising.

    Clean, fresh looking colour palette, typography and line imagery, I like the symbols associating with the standard  sea related signs... I would really like to use imagery in this way, overlaying type over photography of textures/ scenery etc in keeping with the concept. I also really like the contrasting colours of the drink and lobster red hues contrasting with the blue gives it a ... vibe.

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